Implement a Business Plan

1. Marketing Assistance Program

The hospital marketing assistance program is the most popular of our business plan implementation programs. It is also our experience that this area is where many hospital administrations lack expertise. Our knowledgeable team focus on all the strategic and the managerial aspects of the marketing strategy including planning and organising. During the management assistance program the day to day operations such as sales calls and conducting events, are handled by your staff.  However, we help to improve their skills and develop systems such as standard operating procedures. Our techniques will help to motivate and empower your staff. We have a two-pronged approach which covers both traditional marketing and digital marketing using the internet and social media. The marketing plan we develop, as with all the tools we offer, provides clarity and focus by clearly stating how many patients we need to get and the actions needed to achieve this.

In order to plan, we look at several key areas :

Personnel
We make sure that there is sufficient staff to do the planned number of sales call per week, and the staff have the right attributes and personality.

Tools and skills
We will implement a Standard Operating Procedure for making sales calls, and ensure the staff have the skills to handle rejections and difficult calls.

Budget
We make certain there is an appropriate budget for the campaigns planned and factor in appropriate bonuses for the marketing team.

During the period that you decide to work with our team, several fundamental things will happen:

1. Regular meetings, usually twice a week
2. Creating action plans so all staff understand the goals and how to achieve them
3. Monitoring staff progress and feedback

1. Solution-focused management
2. Research
3. Weekly written progress reports from our management consultant to the hospital